This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: The main channel management issue in product line expansion and contraction strategies is: a. To ... (Read 78 times)

nautica902

  • Hero Member
  • *****
  • Posts: 591
on: Jun 29, 2018
The main channel management issue in product line expansion and contraction strategies is:
 a. To balance trading up and trading down strategies.
  b. Trying to gain channel member support for reshaped product lines.
  c. Getting channel members to participate in product design.
  d. Convincing the channel members to accept a smaller product line.
  e. Speeding up shipments of the new product line so channel members will be able to sell it faster.

Question 2

Haagen Dazs' idea to introduce its Dulce de Leche ice cream in the United states came from which source?
 a. Consumers c. Channel members
  b. Competition d. Consultants


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

lorealeza

  • Sr. Member
  • ****
  • Posts: 345
Reply #1 on: Jun 29, 2018
Answer to Question 1

B

Answer to Question 2

A
Haagen Dazs developed a caramel flavored ice cream for Argentina called Dulce de Leche. The company brought this flavor to the U.S. based on its success with Argentinean consumers.


nautica902

  • Member
  • Posts: 591
Reply 2 on: Jun 29, 2018
Wow, this really help

frankwu0507

  • Member
  • Posts: 322
Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

« previous next »
 

Did you know?

There can actually be a 25-hour time difference between certain locations in the world. The International Date Line passes between the islands of Samoa and American Samoa. It is not a straight line, but "zig-zags" around various island chains. Therefore, Samoa and nearby islands have one date, while American Samoa and nearby islands are one day behind. Daylight saving time is used in some islands, but not in others—further shifting the hours out of sync with natural time.

Did you know?

Nearly 31 million adults in America have a total cholesterol level that is more than 240 mg per dL.

Did you know?

Adult head lice are gray, about ? inch long, and often have a tiny dot on their backs. A female can lay between 50 and 150 eggs within the several weeks that she is alive. They feed on human blood.

Did you know?

The training of an anesthesiologist typically requires four years of college, 4 years of medical school, 1 year of internship, and 3 years of residency.

Did you know?

Human neurons are so small that they require a microscope in order to be seen. However, some neurons can be up to 3 feet long, such as those that extend from the spinal cord to the toes.

Spectral Line Motion in Binary Star Systems Spectral Line Motion in Binary Star Systems
Example of Index entry with Main Term and indented subterms. Example of Index entry with Main Term and indented subterms.
Opioids for Pain Management Opioids for Pain Management
Ozone Depletion—A Global Issue Ozone Depletion—A Global Issue
How to graph line equations without a table of values How to graph line equations without a table of values
Time Line for Evolution of the Universe Time Line for Evolution of the Universe
Video: hGH (protein synthesis, growth and development)

For a complete list of videos, visit our video library