Author Question: A brand manager needs to assess which of the following groups of brand criteria before disposing of ... (Read 145 times)

leilurhhh · **on:** Jun 29, 2018

A brand manager needs to assess which of the following groups of brand criteria before disposing of a brand?
a. Level of market acceptance or rejection.
b. The market share of the competitive brand.
c. Current sales, loyalty, potential, and trends.
d. Product placement opportunities.

Question 2

In _____, one party achieves his or her objective on an issue, whereas the other receives something else of value as a reward for going along.
a. use nonspecific compensation
b. logroll
c. expand the pie
d. find a bridge solution
e. cut the costs for compliance