A brand manager needs to assess which of the following groups of ...

[leilurhhh]

A brand manager needs to assess which of the following groups of brand criteria before disposing of a brand?
 a. Level of market acceptance or rejection.
  b. The market share of the competitive brand.
  c. Current sales, loyalty, potential, and trends.
  d. Product placement opportunities.

Question 2

In _____, one party achieves his or her objective on an issue, whereas the other receives something else of value as a reward for going along.
 a. use nonspecific compensation
  b. logroll
 c. expand the pie
 d. find a bridge solution
 e. cut the costs for compliance

[juwms]

Answer to Question 1

C

Answer to Question 2

a

[leilurhhh]

Thanks for the timely response, appreciate it

[Sarahjh]

YES! Correct, THANKS for helping me on my review