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Author Question: Which of the following involves a continuous panel of consumers serviced by a retail grocery ... (Read 51 times)

mpobi80

  • Hero Member
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  • Posts: 519
on: Jun 29, 2018
Which of the following involves a continuous panel of consumers serviced by a retail grocery operated by a research agency?
 a. Laboratory test markets
  b. Microtest marketing
  c. Forced distribution tests
  d. Unlimited product launches

Question 2

According to Cialdini, _____ is a principle that says we prefer to be consistent in our beliefs and actions.
 a. scarcity
 b. liking
 c. social proof
 d. reciprocation
  e. consistency


gstein359

  • Sr. Member
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  • Posts: 293
Reply #1 on: Jun 29, 2018
Answer to Question 1

B

Answer to Question 2

e


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