Which of the following statements is true of focal attention?
A) Consumers process information which is outside the focus of their attention.
B) Information is processed in peripheral vision during focal attention.
C) Focal attention happens when consumers focus on a stimulus.
D) Limited attentional resources are devoted to focal attention.
E) Consumers' focal attention is unlimited.
Question 2
A critical part of international input to overall planning effort is customer input before a new product design is finalized.
Indicate whether the statement is true or false
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