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Author Question: A prospective channel member's ability to blanket the geographical territory that the manufacturer ... (Read 27 times)

deesands

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on: Jun 29, 2018
A prospective channel member's ability to blanket the geographical territory that the manufacturer would like to reach is referred to as the __________ criterion.
 a. market segmentation
  b. intensive distribution
  c. market coverage
  d. territorial restriction
  e. geographical flexibility

Question 2

Demand for industrial products is derived from demand for consumer products and thus is much more volatile.
 
 Indicate whether the statement is true or false


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briseldagonzales

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C

Answer to Question 2

T
Demand for industrial products is derived from demand for consumer products and thus is much more volatile: Small changes in demand for consumer products can lead to substantial changes in demand for industrial products. Plus, fluctuations in the world marketplace readily affect industries worldwide. See the International Perspectives on Industrial Products and Services section (9-7).


deesands

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Reply 2 on: Jun 29, 2018
Gracias!

bdobbins

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Reply 3 on: Yesterday
:D TYSM

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