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Author Question: If a channel has been structured to emphasize intensive distribution: a. A great deal of emphasis is ... (Read 241 times)

charchew

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on: Jun 29, 2018
If a channel has been structured to emphasize intensive distribution:
 a. A great deal of emphasis is placed on selection.
  b. Less emphasis is placed on selection.
  c. Selection takes a long time to accomplish.
  d. Channel members must be presold on the products prior to distribution.
  e. The selected channel members must be re-evaluated every two years.

Question 2

Ethnocentrism may exist at both the individual consumer level or the aggregate societal level.
 
 Indicate whether the statement is true or false


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chevyboi1976

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B

Answer to Question 2

T
An individual may be an ethnocentric consumer. Societies may also be ethnocentric. The buy American motto that Wal-Mart has successfully taken advantage of is a good example of societal ethnocentrism.


charchew

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Reply 2 on: Jun 29, 2018
Gracias!

hollysheppard095

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Reply 3 on: Yesterday
:D TYSM

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