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Author Question: More congruent roles should lead to: a. More conflict in the channel but also improved channel ... (Read 129 times)

SAVANNAHHOOPER23

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on: Jun 29, 2018
More congruent roles should lead to:
 a. More conflict in the channel but also improved channel efficiency.
  b. A higher level of power for each of the channel members.
  c. More elaborate channel structures.
  d. More cooperative and efficient channels.
  e. A higher commonality of goals among channel members.

Question 2

Companies engaging in direct exporting have their own in-house exporting expertise.
 
 Indicate whether the statement is true or false


xoxo123

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D

Answer to Question 2

T
Companies that engage in indirect exporting can rely on their intermediaries to provide exporting expertise. However, firms engaging in direct exporting have their own in-house exporting expertise, usually in the form of an exporting department.


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