Explain the difference between measurement and ...

[theo]

Explain the difference between measurement and evaluation.

Question 2

Which legislation amended Section 301 of the Trade Act of 1974 to clarify that the violation of intellectual property rights is an unreasonable practice within the statute?
 a. Fair Trade Act of 1984
  b. Intellectual Property Protection Act of 1984
  c. Trademark Counterfeiting Act of 1984
  d. Omnibus Tariff and Trade Act of 1984

[ky860224]

Answer to Question 1

Measurement is the first step in the evaluation process. Evaluation is the act of gaining meaning from measurement.


Evaluation allows a marketer to interpret the data that comes from measuring social media to glean insights and identify whether social media programs are achieving the identified objectives. Measurement on its own does not provide understanding.

Answer to Question 2

D