When companies select only one market, and segment and target it ...

[james9437]

When companies select only one market, and segment and target it with one single brand, it is using a(n) ___________________ _ targeting strategy.
 Fill in the blank(s) with correct word

Question 2

Which of the following is NOT a likely metric for its objective?
 A) Improve customer satisfaction score by 10, measured by Net Promoter Score.
  B) Increase sharing of Blog content by 10, measured by total number of shares.
  C) Increase sharing of blog content on Twitter by 25, measured by number of posts on Twitter.
  D) Make 20 of customers aware of new Rewards Program, measured by page visits.
  E) Achieve 60 program registration from click-throughs, measured by new subscribers to Rewards Program.

[tdewitt]

Answer to Question 1

Concentrated

Answer to Question 2

C

[james9437]

Excellent

[FergA]

Thanks for the timely response, appreciate it