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Author Question: The Mont Blanc pen is usually pictured along with a quality business letterhead, with a passport, ... (Read 31 times)

storky111

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on: Jun 29, 2018
The Mont Blanc pen is usually pictured along with a quality business letterhead, with a passport, and/or with an attach case. This is an example of:
 a. attribute/benefit positioning c. product user positioning
  b. price/quality positioning d. product class positioning

Question 2

The most popular communication app outside of the U.S. is:
 A) email.
  B) SMS.
  C) Farmville.
  D) WhatsApp.
  E) none of these is correct.


joewallace

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C
The letterhead, passport, and attach case are associating the pen with a business executive anywhere in the world. In this case, the pen is positioned by the product user.

Answer to Question 2

D


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