« previous next »

Author Question: The Mont Blanc pen is usually pictured along with a quality business letterhead, with a passport, ... (Read 88 times)

storky111

  • Hero Member
  • *****
  • Posts: 561
on: Jun 29, 2018
The Mont Blanc pen is usually pictured along with a quality business letterhead, with a passport, and/or with an attach case. This is an example of:
 a. attribute/benefit positioning c. product user positioning
  b. price/quality positioning d. product class positioning

Question 2

The most popular communication app outside of the U.S. is:
 A) email.
  B) SMS.
  C) Farmville.
  D) WhatsApp.
  E) none of these is correct.


joewallace

  • Sr. Member
  • ****
  • Posts: 337
Reply #1 on: Jun 29, 2018
Answer to Question 1

C
The letterhead, passport, and attach case are associating the pen with a business executive anywhere in the world. In this case, the pen is positioned by the product user.

Answer to Question 2

D


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Chronic marijuana use can damage the white blood cells and reduce the immune system's ability to respond to disease by as much as 40%. Without a strong immune system, the body is vulnerable to all kinds of degenerative and infectious diseases.

Did you know?

According to animal studies, the typical American diet is damaging to the liver and may result in allergies, low energy, digestive problems, and a lack of ability to detoxify harmful substances.

Did you know?

Illicit drug use costs the United States approximately $181 billion every year.

Did you know?

ACTH levels are normally highest in the early morning (between 6 and 8 A.M.) and lowest in the evening (between 6 and 11 P.M.). Therefore, a doctor who suspects abnormal levels looks for low ACTH in the morning and high ACTH in the evening.

Did you know?

For high blood pressure (hypertension), a new class of drug, called a vasopeptidase blocker (inhibitor), has been developed. It decreases blood pressure by simultaneously dilating the peripheral arteries and increasing the body's loss of salt.

Jordanian Passport Jordanian Passport
Air Quality Index Air Quality Index
Private Practice Massage Therapy Business Plan Cont Private Practice Massage Therapy Business Plan Cont
International Business: The Challenges of Globalization International Business: The Challenges of Globalization
Business mathematics Business mathematics
The business trip grade 1 The business trip grade 1
Video: Allergic Rhinitis

For a complete list of videos, visit our video library