« previous next »

Author Question: The Mont Blanc pen is usually pictured along with a quality business letterhead, with a passport, ... (Read 86 times)

storky111

  • Hero Member
  • *****
  • Posts: 561
on: Jun 29, 2018
The Mont Blanc pen is usually pictured along with a quality business letterhead, with a passport, and/or with an attach case. This is an example of:
 a. attribute/benefit positioning c. product user positioning
  b. price/quality positioning d. product class positioning

Question 2

The most popular communication app outside of the U.S. is:
 A) email.
  B) SMS.
  C) Farmville.
  D) WhatsApp.
  E) none of these is correct.


joewallace

  • Sr. Member
  • ****
  • Posts: 337
Reply #1 on: Jun 29, 2018
Answer to Question 1

C
The letterhead, passport, and attach case are associating the pen with a business executive anywhere in the world. In this case, the pen is positioned by the product user.

Answer to Question 2

D


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

For pediatric patients, intravenous fluids are the most commonly cited products involved in medication errors that are reported to the USP.

Did you know?

The effects of organophosphate poisoning are referred to by using the abbreviations “SLUD” or “SLUDGE,” It stands for: salivation, lacrimation, urination, defecation, GI upset, and emesis.

Did you know?

People often find it difficult to accept the idea that bacteria can be beneficial and improve health. Lactic acid bacteria are good, and when eaten, these bacteria improve health and increase longevity. These bacteria included in foods such as yogurt.

Did you know?

Patients should never assume they are being given the appropriate drugs. They should make sure they know which drugs are being prescribed, and always double-check that the drugs received match the prescription.

Did you know?

The Centers for Disease Control and Prevention (CDC) was originally known as the Communicable Disease Center, which was formed to fight malaria. It was originally headquartered in Atlanta, Georgia, since the Southern states faced the worst threat from malaria.

Blackberry Passport Blackberry Passport
That politics was always a rough business is shown in this cartoon, which shows Lincoln, assisted by That politics was always a rough business is shown in this cartoon, which shows Lincoln, assisted by
Quality control analytics Quality control analytics
Private Practice Massage Therapy Business Plan Private Practice Massage Therapy Business Plan
Sample budget spreadsheet form for first year of business. Sample budget spreadsheet form for first year of business.
When operating your own business, it is wise to know your cost of capital and that of the ... When operating your own business, it is wise to know your cost of capital and that of the ...
Video: Muscular Dystrophy

For a complete list of videos, visit our video library