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Author Question: Which segmentation requirement is most likely to be affected by a country with a large rural ... (Read 36 times)

geodog55

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on: Jun 29, 2018
Which segmentation requirement is most likely to be affected by a country with a large rural population?
 a. Measurability c. Accessibility
  b. Substantiality d. Differential response

Question 2

The primary difference between articles found in directories and those in newspapers and magazines is that:
 A) newspapers and magazines pay more for an article.
  B) newspapers and magazines provide editorial oversight.
  C) a byline is more prominent in a directory article.
  D) directory articles are better optimized for search engines.
  E) directory articles carry more prestige and influence.


dyrone

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C
Accessibility is the ability to communicate with the target market. Rural populations tend to have a more limited access to technology. This may make it difficult to communicate with the segment. This is an accessibility problem.

Answer to Question 2

B


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