Retailers have been using scanner data to perform all of the ...

[jasdeep_brar]

Retailers have been using scanner data to perform all of the following except:
 a. Pay and promotion analysis.
  b. Promotion and pricing decisions.
  c. Shelf management.
  d. Direct product profitability.
  e. Forecasting.

Question 2

At the product level, a marketing plan is developed for achieving objectives.
 
 Indicate whether the statement is true or false

[joewallace]

Answer to Question 1

A

Answer to Question 2

T
At the product level (line, brand), a marketing plan is developed for achieving objectives.