Relating to the term, channel manager, which of the following statements is false?
a. Most firms and organizations have a single designated position called channel manager.
b. Channel managers refer to anyone in a firm who is involved in the marketing channel decision making.
c. Depending on the type of firm, many different executives may be involved in making channel decisions.
d. In some franchise organizations the, manager of franchisee relations, sometimes plays an important role in channel decision making.
e. The term channel manager is used because it provides a sense of focus to the role of channel decision making
Question 2
According to the social media rules of engagement, which of the following is not recommended?
A) Sending an untargeted message on Twitter as a tweet
B) Providing context when trying to connect with someone
C) Sticking to a marketing message regardless of the social channel
D) Talking about music tastes on Facebook
E) Not deleting less than positive comments or reviews on your social profiles
Which of the following statements is true of linkage?
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