Why would a store be willing to lose money on a loss-leader ...

[jasdeep_brar]

Why would a store be willing to lose money on a loss-leader item?

Question 2

Purchasing's right to evaluate and select suppliers means that sales representatives are not allowed to talk with non-purchasing personnel.
 a. True
  b. False
 Indicate whether the statement is true or false

[meow1234]

Answer to Question 1

The loss-leader item attracts customers to the store, which may result in increased sales of more expensive merchandise.

Answer to Question 2

FALSE

[jasdeep_brar]

TYSM

[aliotak]

Thanks for the timely response, appreciate it