Author Question: Why would a store be willing to lose money on a loss-leader item?[br][br][b][color=#FBB117]Question ... (Read 105 times)

jasdeep_brar · **on:** Jun 29, 2018

Why would a store be willing to lose money on a loss-leader item?

Question 2

Purchasing's right to evaluate and select suppliers means that sales representatives are not allowed to talk with non-purchasing personnel.
a. True
b. False
Indicate whether the statement is true or false

meow1234 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

The loss-leader item attracts customers to the store, which may result in increased sales of more expensive merchandise.

Answer to Question 2

FALSE