This topic contains a solution. Click here to go to the answer

Author Question: Which of the following does NOT describe BehaviorScan? a. It reflects purchasing behavior that is ... (Read 87 times)

beccaep

  • Hero Member
  • *****
  • Posts: 535
Which of the following does NOT describe BehaviorScan?
 a. It reflects purchasing behavior that is not subject to recording errors by the panel member.
  b. It can link purchase behavior to the demographic characteristics of panel members.
  c. It can link purchase behavior to members' known exposure to promotional deals, newspaper ads, and point of purchase displays.
  d. It can link television-viewing behavior with product-purchasing behavior.
  e. It lacks targetable television capability, maximizing the problem of having noncomparable experimental and control groups.

Question 2

Which of the following statements concerning single-source measurement is TRUE?
 a. The impact of single-source measurement has been so profound that it has been said to ultimately rival the importance of the microscope to scientists..
  b. Without proper planning, firms can literally drown in the data that the services produce.
  c. Decision support systems are becoming increasingly important for analyzing data.
  d. Both a and b.
  e. a, b, and c.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

diesoon

  • Sr. Member
  • ****
  • Posts: 353
Answer to Question 1

E

Answer to Question 2

E




beccaep

  • Member
  • Posts: 535
Reply 2 on: Jun 29, 2018
Excellent


Animal_Goddess

  • Member
  • Posts: 339
Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

 

Did you know?

Signs and symptoms of a drug overdose include losing consciousness, fever or sweating, breathing problems, abnormal pulse, and changes in skin color.

Did you know?

Addicts to opiates often avoid treatment because they are afraid of withdrawal. Though unpleasant, with proper management, withdrawal is rarely fatal and passes relatively quickly.

Did you know?

Warfarin was developed as a consequence of the study of a strange bleeding disorder that suddenly occurred in cattle on the northern prairies of the United States in the early 1900s.

Did you know?

People with high total cholesterol have about two times the risk for heart disease as people with ideal levels.

Did you know?

It is widely believed that giving a daily oral dose of aspirin to heart attack patients improves their chances of survival because the aspirin blocks the formation of new blood clots.

For a complete list of videos, visit our video library