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Author Question: Customers typically shift to a new technology in large numbers once the new technology improves to ... (Read 205 times)

ishan

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on: Jul 6, 2018
Customers typically shift to a new technology in large numbers once the new technology improves to the point where it surpasses the old technology on the dimensions that customers' value.
 
  Indicate whether the statement is true or false

Question 2

Which attribute is defined as one that does not provide any additional satisfaction to customers as performance becomes more functional but whose absence makes customers dissatisfied?
 
  a. must haves
  b. delighters
  c. linear satisfiers
  d. indifferents


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briseldagonzales

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Reply #1 on: Jul 6, 2018
Answer to Question 1

True

Answer to Question 2

a


ishan

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Reply #2 on: Jul 6, 2018
Correct answers!


briseldagonzales

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Reply #3 on: Jul 6, 2018
Great! Please up vote :D


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