The What Wrong feature in Chapter 2 focuses on Everpix, a company ...

[WhattoUnderstand]

The What Wrong feature in Chapter 2 focuses on Everpix, a company that enabled users to organize and store photos online in an innovative manner. Regrettably, Everpix failed.
 
  According to the feature, Everpix's failure resulted from that fact that it's founders ________.
  A) spent too much time and energy perfecting their service at the expense of building a business
  B) spent too much time and energy raising money at the expense of perfecting their service
  C) spent too much time networking at the expense of building a business
  D) spent too much time marketing their product at the expense of perfecting their service
  E) spent too much time analyzing their market at the expense of networking

Question 2

What is the difference between a product and trademark franchise and a business format franchise? Which type of franchise is most common for entrepreneurial firms?
 
  What will be an ideal response?

[wtf444]

Answer to Question 1

A

Answer to Question 2

A product and trademark franchise is an arrangement in which the franchisor grants to the franchisee the right to buy its products and use its trade name. This approach typically connects a single manufacturer with a network of dealers or distributors. For example, General Motors has established a network of dealers that sell GM cars and use the GM trademark in their advertising and promotions. Other examples of product and trademark franchise systems include agricultural machinery dealers, soft drink bottlers, and beer distributorships. In a business format franchise, which is by far the more popular approach to franchising for entrepreneurial firms, the franchisor provides a formula for doing business to the franchisee along with training, advertising, and other forms of assistance. Fast-food restaurants and convenience stores are well-known examples of business format franchises.