« previous next »

Author Question: BlueAir is a private airline that competes in the market based on its family-friendly policies. ... (Read 88 times)

mspears3

  • Hero Member
  • *****
  • Posts: 586
on: Jul 6, 2018
BlueAir is a private airline that competes in the market based on its family-friendly policies. Infants below two do not need tickets if they can travel on their parents' laps, while children under 12 receive discounts of up to 50.
 
  The airline assigns staff to help unaccompanied minors make connecting flights and offers special services for senior citizens as well. Though it is not the cheapest airline available, customers opt for it because of the services it offers. Which of the following strategies is BlueAir most likely using?
  A) differentiation strategy
  B) transaction strategy
  C) diversification strategy
  D) product development strategy
  E) market penetration strategy

Question 2

A(n) ________ refers to a product in which customers must purchase and use before they can fully understand its benefits.
 
  A) complement
  B) demerit good
  C) experience good
  D) substitute
  E) independent good


ghepp

  • Sr. Member
  • ****
  • Posts: 361
Reply #1 on: Jul 6, 2018
Answer to Question 1

A

Answer to Question 2

C


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Fungal nail infections account for up to 30% of all skin infections. They affect 5% of the general population—mostly people over the age of 70.

Did you know?

The Romans did not use numerals to indicate fractions but instead used words to indicate parts of a whole.

Did you know?

Hip fractures are the most serious consequences of osteoporosis. The incidence of hip fractures increases with each decade among patients in their 60s to patients in their 90s for both women and men of all populations. Men and women older than 80 years of age show the highest incidence of hip fractures.

Did you know?

The familiar sounds of your heart are made by the heart's valves as they open and close.

Did you know?

The use of salicylates dates back 2,500 years to Hippocrates’s recommendation of willow bark (from which a salicylate is derived) as an aid to the pains of childbirth. However, overdosage of salicylates can harm body fluids, electrolytes, the CNS, the GI tract, the ears, the lungs, the blood, the liver, and the kidneys and cause coma or death.

The theoretical design of nature reserves, based on the tenets of island biogeography. The theoretical design of nature reserves, based on the tenets of island biogeography.
Neopetalia punctata is a dragonfly, the only member of the family Neopetaliidae. It is endemic to Ar Neopetalia punctata is a dragonfly, the only member of the family Neopetaliidae. It is endemic to Ar
Trilobite hypostome types based on attachment Trilobite hypostome types based on attachment
Pap smear. Cells of the cervix (shown in the center) change in appearance as they progress through Pap smear. Cells of the cervix (shown in the center) change in appearance as they progress through
Prevention programs for school based violence Prevention programs for school based violence
The four identity statuses proposed by Marcia, based on Erikson's theory The four identity statuses proposed by Marcia, based on Erikson's theory
Video: Interview with Person who has Panic Attacks

For a complete list of videos, visit our video library