BlueAir is a private airline that competes in the market based on its family-friendly policies. Infants below two do not need tickets if they can travel on their parents' laps, while children under 12 receive discounts of up to 50.
The airline assigns staff to help unaccompanied minors make connecting flights and offers special services for senior citizens as well. Though it is not the cheapest airline available, customers opt for it because of the services it offers. Which of the following strategies is BlueAir most likely using?
A) differentiation strategy
B) transaction strategy
C) diversification strategy
D) product development strategy
E) market penetration strategy
Question 2
A(n) ________ refers to a product in which customers must purchase and use before they can fully understand its benefits.
A) complement
B) demerit good
C) experience good
D) substitute
E) independent good
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The family described in Example Case 2
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