« previous next »

Author Question: BlueAir is a private airline that competes in the market based on its family-friendly policies. ... (Read 89 times)

mspears3

  • Hero Member
  • *****
  • Posts: 586
on: Jul 6, 2018
BlueAir is a private airline that competes in the market based on its family-friendly policies. Infants below two do not need tickets if they can travel on their parents' laps, while children under 12 receive discounts of up to 50.
 
  The airline assigns staff to help unaccompanied minors make connecting flights and offers special services for senior citizens as well. Though it is not the cheapest airline available, customers opt for it because of the services it offers. Which of the following strategies is BlueAir most likely using?
  A) differentiation strategy
  B) transaction strategy
  C) diversification strategy
  D) product development strategy
  E) market penetration strategy

Question 2

A(n) ________ refers to a product in which customers must purchase and use before they can fully understand its benefits.
 
  A) complement
  B) demerit good
  C) experience good
  D) substitute
  E) independent good


ghepp

  • Sr. Member
  • ****
  • Posts: 361
Reply #1 on: Jul 6, 2018
Answer to Question 1

A

Answer to Question 2

C


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

For pediatric patients, intravenous fluids are the most commonly cited products involved in medication errors that are reported to the USP.

Did you know?

Patients who cannot swallow may receive nutrition via a parenteral route—usually, a catheter is inserted through the chest into a large vein going into the heart.

Did you know?

Side effects from substance abuse include nausea, dehydration, reduced productivitiy, and dependence. Though these effects usually worsen over time, the constant need for the substance often overcomes rational thinking.

Did you know?

If you use artificial sweeteners, such as cyclamates, your eyes may be more sensitive to light. Other factors that will make your eyes more sensitive to light include use of antibiotics, oral contraceptives, hypertension medications, diuretics, and antidiabetic medications.

Did you know?

Asthma is the most common chronic childhood disease in the world. Most children who develop asthma have symptoms before they are 5 years old.

A family pedigree of a recessive trait. A family pedigree of a recessive trait.
DNA-based migration routes of Homo sapiens DNA-based migration routes of Homo sapiens
IQ and Genetics The closer the genetic relationship, the higher the correlation in IQ. Based on: Br IQ and Genetics The closer the genetic relationship, the higher the correlation in IQ. Based on: Br
Private Practice Massage Therapy Business Plan Private Practice Massage Therapy Business Plan
Cost = $99.49; Rate of markup based on cost = 32%. Find the markup and selling price. Cost = $99.49; Rate of markup based on cost = 32%. Find the markup and selling price.
Calculation of Joint Probability of a Genotype Based on Seven CODIS STR Markers Calculation of Joint Probability of a Genotype Based on Seven CODIS STR Markers
Video: Acids and bases - definition

For a complete list of videos, visit our video library