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Author Question: Professional service firms, such as PricewaterhouseCoopers, often enter large international markets ... (Read 108 times)

jilianpiloj

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on: Jul 7, 2018
Professional service firms, such as PricewaterhouseCoop ers, often enter large international markets through FDI but usually use ________ to enter small markets.
 
  A) franchisees
  B) affiliates
  C) managers
  D) consortiums

Question 2

How do language differences affect international branding and promotion?
 
  What will be an ideal response?


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momolu

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Reply #1 on: Jul 7, 2018
Answer to Question 1

B

Answer to Question 2

Major problems for standardizing advertising among countries are translation, legality, and message needs. Global branding is hampered by language differences, expansion by acquisition, nationality images, and laws concerning generic names. Nevertheless, global brands help develop a global image.


jilianpiloj

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Reply #2 on: Jul 7, 2018
Correct answers!


momolu

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Reply #3 on: Jul 7, 2018
Great! Please up vote :D


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