This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Professional service firms, such as PricewaterhouseCoopers, often enter large international markets ... (Read 78 times)

jilianpiloj

  • Hero Member
  • *****
  • Posts: 521
on: Jul 7, 2018
Professional service firms, such as PricewaterhouseCoop ers, often enter large international markets through FDI but usually use ________ to enter small markets.
 
  A) franchisees
  B) affiliates
  C) managers
  D) consortiums

Question 2

How do language differences affect international branding and promotion?
 
  What will be an ideal response?


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

momolu

  • Sr. Member
  • ****
  • Posts: 320
Reply #1 on: Jul 7, 2018
Answer to Question 1

B

Answer to Question 2

Major problems for standardizing advertising among countries are translation, legality, and message needs. Global branding is hampered by language differences, expansion by acquisition, nationality images, and laws concerning generic names. Nevertheless, global brands help develop a global image.


jilianpiloj

  • Hero Member
  • *****
  • Posts: 521
Reply #2 on: Jul 7, 2018
Correct answers!


momolu

  • Sr. Member
  • ****
  • Posts: 320
Reply #3 on: Jul 7, 2018
Great! Please up vote :D


« previous next »
 

Did you know?

More than 50% of American adults have oral herpes, which is commonly known as "cold sores" or "fever blisters." The herpes virus can be active on the skin surface without showing any signs or causing any symptoms.

Did you know?

Throughout history, plants containing cardiac steroids have been used as heart drugs and as poisons (e.g., in arrows used in combat), emetics, and diuretics.

Did you know?

To prove that stomach ulcers were caused by bacteria and not by stress, a researcher consumed an entire laboratory beaker full of bacterial culture. After this, he did indeed develop stomach ulcers, and won the Nobel Prize for his discovery.

Did you know?

The top five reasons that children stay home from school are as follows: colds, stomach flu (gastroenteritis), ear infection (otitis media), pink eye (conjunctivitis), and sore throat.

Did you know?

The U.S. Preventive Services Task Force recommends that all women age 65 years of age or older should be screened with bone densitometry.

A physician uses a portable electronic tablet to enter patient data while in the examination room. A physician uses a portable electronic tablet to enter patient data while in the examination room.
Gender Changes in Professional Degrees Gender Changes in Professional Degrees
Covering the interior as soon as the vehicle comes in for service helps improve customer ... Covering the interior as soon as the vehicle comes in for service helps improve customer ...
Industrial and transport sources are responsible for a large proportion of global GHG emission Industrial and transport sources are responsible for a large proportion of global GHG emission
Farmers’ markets provide fresh, local produce to consumers Farmers’ markets provide fresh, local produce to consumers
A New Regulated Health Professional A New Regulated Health Professional
Video: Bone tissue types - compact and spongy

For a complete list of videos, visit our video library