Brand equity can best be defined as the ________. A) market ...

[geodog55]

Brand equity can best be defined as the ________.
 
  A) market value of a brand
  B) attractiveness of a brand name
  C) durability of a brand
  D) lack of customer confidence in a brand

Question 2

The main cultural motive behind government intervention in trade includes protection of domestic jobs.
 
  Indicate whether the statement is true or false

[zogaridan]

Answer to Question 1

A

Answer to Question 2

FALSE

[geodog55]

Thank you

[zogaridan]

No problemo