Author Question: The sales director at WebMD is calculating annual sales revenue targets and the number of new ... (Read 211 times)

mynx · **on:** Jul 7, 2018

The sales director at WebMD is calculating annual sales revenue targets and the number of new medical-related content providers that the firm needs to maintain a competitive advantage.

In which step of the strategic management process is the sales director involved?
A) evaluating the firm's internal and external strengths
B) defining the business and its mission
C) choosing specific strategies or courses of action
D) evaluating the strategic plan

Question 2

Which of the following provides a summary of a firm's intended direction and shows, in broad terms, what we want to become?

A) mission statement
B) strategic plan
C) vision statement
D) marketing plan