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Author Question: Which of the following statements about the Internet's impact on marketing is not true? A) The ... (Read 22 times)

RODY.ELKHALIL

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on: Jul 7, 2018
Which of the following statements about the Internet's impact on marketing is not true?
 
  A) The Internet has broadened the scope of marketing communications.
  B) The Internet has decreased the impact of brands.
  C) The Internet has increased the richness of marketing communications.
  D) The Internet has expanded the information intensity of the marketplace.

Question 2

Which of the following features of e-commerce technology allows fine-grained, highly detailed information on consumers' real-time behavior to be gathered and analyzed?
 
  A) personalization/customization
  B) information density
  C) ubiquity
  D) interactivity


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memslove

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Reply #1 on: Jul 7, 2018
Answer to Question 1

B

Answer to Question 2

B


RODY.ELKHALIL

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Reply 2 on: Jul 7, 2018
Wow, this really help

Sarahjh

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Reply 3 on: Yesterday
Gracias!

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