Author Question: Which of the following statements about the Internet's impact on marketing is not true? A) The ... (Read 39 times)

RODY.ELKHALIL · **on:** Jul 7, 2018

Which of the following statements about the Internet's impact on marketing is not true?

A) The Internet has broadened the scope of marketing communications.
B) The Internet has decreased the impact of brands.
C) The Internet has increased the richness of marketing communications.
D) The Internet has expanded the information intensity of the marketplace.

Question 2

Which of the following features of e-commerce technology allows fine-grained, highly detailed information on consumers' real-time behavior to be gathered and analyzed?

A) personalization/customization
B) information density
C) ubiquity
D) interactivity