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Author Question: I-scream-4 Ice Cream recently faced competition against their flagship brand of Orange peel ice ... (Read 16 times)

laurencescou

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I-scream-4 Ice Cream recently faced competition against their flagship brand of Orange peel ice cream.
 
  A competitor made significant in-roads into the market by offering three varieties of Orange peel ice cream. I-scream-4 Ice Cream decided to counter this threat by introducing five new varieties of ice creams. Which competitive strategy is I-scream-4 Ice Cream implementing?
  A) cost leadership
  B) product differentiation
  C) cost differentiation
  D) service focus

Question 2

The process of creating value from intellectual capital and sharing that knowledge with employees, managers, suppliers, customers, and others who need it is called ________.
 
  A) knowledge management
  B) value engineering
  C) knowledge engineering
  D) earned value management


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hanadaa

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laurencescou

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Reply 2 on: Jul 7, 2018
:D TYSM


LVPMS

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

 

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