I-scream-4 Ice Cream recently faced competition against their flagship brand of Orange peel ice cream.
A competitor made significant in-roads into the market by offering three varieties of Orange peel ice cream. I-scream-4 Ice Cream decided to counter this threat by introducing five new varieties of ice creams. Which competitive strategy is I-scream-4 Ice Cream implementing?
A) cost leadership
B) product differentiation
C) cost differentiation
D) service focus
Question 2
The process of creating value from intellectual capital and sharing that knowledge with employees, managers, suppliers, customers, and others who need it is called ________.
A) knowledge management
B) value engineering
C) knowledge engineering
D) earned value management
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