Switching costs increase when customers are strongly linked to ...

[bucstennis@aim.com]

Switching costs increase when customers are strongly linked to products and platforms.
 
  Indicate whether the statement is true or false

Question 2

What are some of the common themes that affect the online behavior of Internet users?
 
  What will be an ideal response?

[helenmarkerine]

Answer to Question 1

TRUE

Answer to Question 2

Some of the common themes that affect the online behavior of Internet users include:
(1 ) unfamiliar tools that are used to interact online over which users stumble in their efforts to make interactions productive, for example, the QWERTY keyboard (2 ) media richness that measures how well a communication medium can reproduce all the nuances and subtleties of the message it transmits (3 ) physical distance and lack of physical presence, considering how online interactions typically take place between people who are geographically separate, not just from one another, but from other people as well (4 ) anonymity, which can considerably change the behavior of people (5 ) the audience, which is blurry and undefined in the online world