Author Question: Nurses and other health care professionals tend to gravitate toward hospitals that showcase the ... (Read 99 times)

Yolanda · **on:** Jul 7, 2018

Nurses and other health care professionals tend to gravitate toward hospitals that showcase the positive aspects of the hospital to differentiate themselves from their competitors. Some of the most enticing marketing plans include showcasing ____.

a. Competitive hourly reimbursement for services
b. Profitability margins and payer ratios
c. Receipt of nationally recognized awards
d. Vacation and holiday benefits

Question 2

What is an organizational culture?

A) How employees perceive an organization
B) Use of power by organizations to direct the work of others
C) Predictable stages of group and organizational development
D) A system of symbols, beliefs, values, history, and communication patterns

momo1250 · **Reply #1 on:** Jul 7, 2018

Answer to Question 1

C
Receipt of nationally recognized awards such as the American Nurses Credentialing Center Magnet Recognition Program or the marketing of high Joint Commission accreditation scores often is used as part of a marketing plan to differentiate hospitals from their competitors. This tends to attract nurses, physicians, patients, and other health care professionals.

Answer to Question 2

D