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Author Question: List five considerations planners should take into account when developing communication message and ... (Read 50 times)

segrsyd

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on: Jul 12, 2018
List five considerations planners should take into account when developing communication message and flow.
 
  What will be an ideal response?

Question 2

Consumer orientation means that all marketing-related program decisions are based on what planners know about the priority population and their preferences.
 
  Indicate whether the statement is true or false


rachel

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Reply #1 on: Jul 12, 2018
Answer to Question 1

(any five of the following)
What are the media habits of the target population?
What medium should be used?
What are the costs of each medium versus the benefits?
Can the medium's capability build on or multiply the effects of another medium?
Will the message reach a significant portion of the priority population?
Can the message reach a significant portion of the priority population?
Is the message culturally appropriate?
Through how many intermediaries must the message travel to reach the priority population?
How frequently should the message be delivered?
Can a medium be overused?

Answer to Question 2

TRUE


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