« previous next »

Author Question: List five considerations planners should take into account when developing communication message and ... (Read 70 times)

segrsyd

  • Hero Member
  • *****
  • Posts: 530
on: Jul 12, 2018
List five considerations planners should take into account when developing communication message and flow.
 
  What will be an ideal response?

Question 2

Consumer orientation means that all marketing-related program decisions are based on what planners know about the priority population and their preferences.
 
  Indicate whether the statement is true or false


rachel

  • Sr. Member
  • ****
  • Posts: 323
Reply #1 on: Jul 12, 2018
Answer to Question 1

(any five of the following)
What are the media habits of the target population?
What medium should be used?
What are the costs of each medium versus the benefits?
Can the medium's capability build on or multiply the effects of another medium?
Will the message reach a significant portion of the priority population?
Can the message reach a significant portion of the priority population?
Is the message culturally appropriate?
Through how many intermediaries must the message travel to reach the priority population?
How frequently should the message be delivered?
Can a medium be overused?

Answer to Question 2

TRUE


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

More than 50% of American adults have oral herpes, which is commonly known as "cold sores" or "fever blisters." The herpes virus can be active on the skin surface without showing any signs or causing any symptoms.

Did you know?

Stroke kills people from all ethnic backgrounds, but the people at highest risk for fatal strokes are: black men, black women, Asian men, white men, and white women.

Did you know?

Illicit drug use costs the United States approximately $181 billion every year.

Did you know?

The term bacteria was devised in the 19th century by German biologist Ferdinand Cohn. He based it on the Greek word "bakterion" meaning a small rod or staff. Cohn is considered to be the father of modern bacteriology.

Did you know?

Most childhood vaccines are 90–99% effective in preventing disease. Side effects are rarely serious.

ICD-10-CM Tabular List ICD-10-CM Tabular List
Translation of an RNA message into a protein Translation of an RNA message into a protein
A developing fetus is cushioned in a sac of watery amniotic fluid A developing fetus is cushioned in a sac of watery amniotic fluid
Growth in the demand for oil from the developing world Growth in the demand for oil from the developing world
The net price of an article is $79.84. What is the list price if a discount of 23% was allowed? The net price of an article is $79.84. What is the list price if a discount of 23% was allowed?
Message from friend Message from friend
Video: Exocytosis - secretion

For a complete list of videos, visit our video library