Author Question: List five considerations planners should take into account when developing communication message and ... (Read 62 times)

segrsyd

  • Hero Member
  • *****
  • Posts: 530
List five considerations planners should take into account when developing communication message and flow.
 
  What will be an ideal response?

Question 2

Consumer orientation means that all marketing-related program decisions are based on what planners know about the priority population and their preferences.
 
  Indicate whether the statement is true or false



rachel

  • Sr. Member
  • ****
  • Posts: 323
Answer to Question 1

(any five of the following)
What are the media habits of the target population?
What medium should be used?
What are the costs of each medium versus the benefits?
Can the medium's capability build on or multiply the effects of another medium?
Will the message reach a significant portion of the priority population?
Can the message reach a significant portion of the priority population?
Is the message culturally appropriate?
Through how many intermediaries must the message travel to reach the priority population?
How frequently should the message be delivered?
Can a medium be overused?

Answer to Question 2

TRUE



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

A serious new warning has been established for pregnant women against taking ACE inhibitors during pregnancy. In the study, the risk of major birth defects in children whose mothers took ACE inhibitors during the first trimester was nearly three times higher than in children whose mothers didn't take ACE inhibitors. Physicians can prescribe alternative medications for pregnant women who have symptoms of high blood pressure.

Did you know?

Signs and symptoms that may signify an eye tumor include general blurred vision, bulging eye(s), double vision, a sensation of a foreign body in the eye(s), iris defects, limited ability to move the eyelid(s), limited ability to move the eye(s), pain or discomfort in or around the eyes or eyelids, red or pink eyes, white or cloud spots on the eye(s), colored spots on the eyelid(s), swelling around the eyes, swollen eyelid(s), and general vision loss.

Did you know?

Everyone has one nostril that is larger than the other.

Did you know?

Allergies play a major part in the health of children. The most prevalent childhood allergies are milk, egg, soy, wheat, peanuts, tree nuts, and seafood.

Did you know?

About 600,000 particles of skin are shed every hour by each human. If you live to age 70 years, you have shed 105 pounds of dead skin.

For a complete list of videos, visit our video library