Author Question: Which of the following best describes multichannel marketing? A) Combining traditional offline ... (Read 74 times)

captainjonesify · **on:** Jul 14, 2018

Which of the following best describes multichannel marketing?
A) Combining traditional offline marketing tactics with online marketing tactics
B) A retailer with both physical stores and an online presence
C) Enabling business customers to submit and track orders electronically
D) Offering some content to users for free but requiring a fee for premium content
E) Interacting with consumers on networks like Facebook, Twitter, and LinkedIn

Question 2

3M has customer innovation centers for corporate customers. These centers, usually located near 3M research facilities, are like showrooms that allow 3M to have a better understanding of what their customers are trying to accomplish. By understanding this, 3M can create products that help their customers. How does 3M likely prioritize organizational design?
A) High efficiency
B) High responsiveness
C) Low empowerment
D) Low responsiveness
E) High control