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Author Question: For Minute Maid's new line of juice drinks to be successful, the company developed a promotion mix ... (Read 144 times)

ARLKQ

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on: Jul 14, 2018
For Minute Maid's new line of juice drinks to be successful, the company developed a promotion mix to reach a wide audience. The most effective promotion mix for reaching a wide audience would include _____ and _____.
 A) advertising; publicity
  B) advertising; sales promotion
  C) sales promotion; personal selling
  D) sales promotion; publicity
  E) personal selling; advertising

Question 2

While conducting a SWOT analysis, a Chipotle executive notes that avocado prices have increased by over 40, which would be classified as a(n) ________. The same executive also suggests that Chipotle could experiment with edamole, which is guacamole made from shelled edamame. This is classified as a(n) _________ on the SWOT analysis.
 A) weakness, opportunity
  B) threat, opportunity
  C) weakness, threat
  D) threat, strength
  E) weakness, strength


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missalyssa26

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Reply #1 on: Jul 14, 2018
Answer to Question 1

B

Answer to Question 2

B


ARLKQ

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Reply #2 on: Jul 14, 2018
Correct answers!


missalyssa26

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Reply #3 on: Jul 14, 2018
Great! Please up vote :D


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