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Author Question: All of the following are factors in a company's selection of promotional tools except: A) the ... (Read 21 times)

Cooldude101

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on: Jul 14, 2018
All of the following are factors in a company's selection of promotional tools except:
 A) the characteristics of the product.
  B) the resources of the organization.
  C) the nature of the product's target market.
  D) the company's promotional objective.
  E) how many existing customers the company has.

Question 2

FitBit makes wearable fitness technology devices. While performing a SWOT analysis on their business, they become aware of market research stating that consumer demand for these types of devices will increase rapidly in the next few years. This would be classified as a(n) _____ for the company.
 A) opportunity
  B) threat
  C) weakness
  D) strength
  E) plan


marict

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Reply #1 on: Jul 14, 2018
Answer to Question 1

E

Answer to Question 2

A


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