Author Question: The component of the promotion mix that allows for immediate feedback is: A) public relations. B) ... (Read 35 times)

asd123 · **on:** Jul 14, 2018

The component of the promotion mix that allows for immediate feedback is:
A) public relations.
B) advertising.
C) sales promotion.
D) personal selling.
E) publicity.

Question 2

Often small firms seek to establish a particular niche in the market that closely serves the needs of certain customers. When a number of small businesses operate in this manner, it forces larger businesses to recognize and account for their influence on the market. This is an example of small businesses:
A) providing competition.
B) providing technical innovation.
C) creating jobs.
D) satisfying the needs of other businesses.
E) avoiding downsizing.