When you place an order with Chicago Steak Company, the steaks are vacuum wrapped, flash frozen, and shipped in an insulated cooler with enough dry ice to keep them cold until arrival. Which function of packaging does this represent?
A) Attracting buyer attention
B) Providing product information
C) Better serving customer needs
D) Improving design or function
E) Protecting the product
Question 2
Fifteen years ago, Saul started a small business in which he was the only owner. He is looking to change ownership structure because his business has grown exponentially and he would like to expand overseas. Saul knows his overseas expansion will be expensive and he will need investments from people outside the business to make that happen. Saul would likely consider switching to:
A) an acquisition.
B) an entrepreneurship.
C) a sole proprietorship.
D) a partnership.
E) a corporation.
These examples of stimuli were used in the experiment by Vinckier et al. (2007). Mouton is the Frenc
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