Author Question: A marketing manager tells her assistant that she wants to use only primary data in her market ... (Read 72 times)

jace · **on:** Jul 14, 2018

A marketing manager tells her assistant that she wants to use only primary data in her market research. Which of the following data would be most applicable for this research?
A) US Census data
B) Customer focus groups
C) Surveys published in trade magazines
D) Blog postings
E) Patent filings

Question 2

Kathryn, a marketing researcher, is currently analyzing the information collected and determining what possible opportunities it has for management. At which stage of marketing research is she?
A) Interpreting information
B) Defining the problem
C) Making a preliminary investigation
D) Planning the research
E) Gathering factual information