Author Question: Explain public relations and personal selling.[br][br][b][color=red]Question ... (Read 25 times)

kamilo84 · **on:** Jul 14, 2018

Explain public relations and personal selling.

Question 2

The acronym SCORE stands for
A) Standard Card Options for Retirees.
B) Sam's Cooperatives Operating in Reno.
C) Service Corps of Retired Employees.
D) Service Corps of Retired Executives.
E) Sonoma City Options for Retired Employees.

bblaney · **Reply #1 on:** Jul 14, 2018

Answer to Question 1

In the broadest sense, public relations (or PR) involves the ongoing effort to create positive relationships with all of a firm's different publics, including customers, employees, suppliers, the community, the general public, and the government. But in a more focused sense, PR aims to generate positive publicity, or unpaid stories in the media that create a favorable impression about a company or its products.
Personal selling-the world's oldest form of promotion-is person-to-person presentation of products to potential buyers. But successful selling typically begins long before the actual presentation and ends long afterward. In today's competitive environment, selling means building relationships on a long-term basis.

Answer to Question 2

D