Author Question: Due to a recession in the United States and abroad, ski resorts have suffered from a lack of guests ... (Read 54 times)

Mr.Thesaxman

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Due to a recession in the United States and abroad, ski resorts have suffered from a lack of guests during the peak season. These ski resorts have felt a direct impact from ____ forces.
 A) competitive
  B) technological
  C) sociocultural
  D) economic
  E) legal and regulatory

Question 2

A firm's _____ is a brief statement articulating how it wants the target market to envision its product relative to the competition.
 A) promotional statement
  B) diffusion statement
  C) brand statement
  D) positioning statement



amanda_14

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Answer to Question 1

D

Answer to Question 2

D



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