Due to a recession in the United States and abroad, ski resorts have suffered from a lack of guests during the peak season. These ski resorts have felt a direct impact from ____ forces.
A) competitive
B) technological
C) sociocultural
D) economic
E) legal and regulatory
Question 2
A firm's _____ is a brief statement articulating how it wants the target market to envision its product relative to the competition.
A) promotional statement
B) diffusion statement
C) brand statement
D) positioning statement
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