Author Question: What focuses on using information about customers to create marketing strategies that develop and ... (Read 191 times)

joblessjake · **on:** Jul 14, 2018

What focuses on using information about customers to create marketing strategies that develop and sustain desirable customer relationships?
A) Customer relationship management
B) Electronic data interchange
C) Business-to-consumer marketing
D) Strategic partnerships
E) The marketing concept

Question 2

In the context of customer satisfaction, which of the following happens when a marketer falls into the trap of underpromising?
A) A product's price reduces extensively
B) Competitors begin to manufacture a similar product
C) Less customers try a product
D) A product loses importance