What focuses on using information about customers to create ...

[joblessjake]

What focuses on using information about customers to create marketing strategies that develop and sustain desirable customer relationships?
 A) Customer relationship management
  B) Electronic data interchange
  C) Business-to-consumer marketing
  D) Strategic partnerships
  E) The marketing concept

Question 2

In the context of customer satisfaction, which of the following happens when a marketer falls into the trap of underpromising?
 A) A product's price reduces extensively
  B) Competitors begin to manufacture a similar product
  C) Less customers try a product
  D) A product loses importance

[essyface1]

Answer to Question 1

A

Answer to Question 2

C

[joblessjake]

Wow, this really help

[irishcancer18]

Thanks for the timely response, appreciate it