Author Question: Mattel, Inc selects suppliers and obtains raw materials to make toys. The company is engaged in ... (Read 57 times)

khang · **on:** Jul 14, 2018

Mattel, Inc selects suppliers and obtains raw materials to make toys. The company is engaged in which function of marketing?
A) Selling
B) Buying
C) Storing
D) Financing
E) Risk taking

Question 2

In the context of customer relationship management (CRM), a firm selling a high-ticket product to a small customer base is most likely to:
A) pursue a full partnership with each of its key clients.
B) develop a limited relationship with its customers.
C) implement a soft-sell approach.
D) exclude its customers from the key aspects of the product development process.