When the United Way sends out brochures discussing the charitable activities and organizations it supports, it is using _____.
A) media relations
B) promotion
C) integrated marketing communications
D) infomercials
E) solicitation
Question 2
The executives and operations specialists for Hyster, an industrial equipment manufacturer, meet and determine the operational plan for the next two years. Two years is Hyster's
A) planning time frame.
B) goal outlook.
C) operational time plan.
D) span of operational management.
E) planning horizon.
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