Author Question: What is the goal of integrated marketing communications?[br][br][b][color=black]Question ... (Read 78 times)

Diane · **on:** Jul 14, 2018

What is the goal of integrated marketing communications?

Question 2

ABC Company

ABC Company is dedicated to operations control. It holds its suppliers to the highest standards, believing there is one best way to complete their tasks. ABC has even gone so far as to incorporate the Malcolm Baldrige National Quality Award criteria into its business. Following these criteria has allowed the company to grow from a small business to a large corporation. ABC plans on going international in the next couple of years to broaden its scope.

ABC has kept up with new technologies. In fact, it has incorporated a new computer system that helps with the development of the company's products. This system has improved ABC's production dramatically. Now, ABC will be able to sell its products at a lower cost. The ABC management is dedicated to total quality management and will do whatever is necessary to maintain quality now and for the future.

Refer to ABC Company. For ABC, using the Baldrige award criteria could result in all of the following except
A) form utility.
B) better employee relations.
C) increased market share.
D) improved profitability.
E) higher productivity.

mathjasmine · **Reply #1 on:** Jul 14, 2018

Answer to Question 1

The major goal of integrated marketing communications is to send a consistent message to customers. This approach fosters not only long-term customer relationships but also the efficient use of promotional resources.

Answer to Question 2

A