Marketing effectiveness refers to minimizing the resources that ...

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Marketing effectiveness refers to minimizing the resources that must be spent to achieve the desired product exchange.
 
  Indicate whether the statement is true or false

Question 2

Direct issues are products that:
 
  A) go from storage to service without going through production.
 
  B) go from receiving to production without going through storage.
 
  C) go from production to service without going through holding.
 
  D) go from delivery truck to storage without going through receiving.

[cswans24]

Answer to Question 1

FALSE

Answer to Question 2

B