Answer to Question 1
The dizzying array of beverage options can be overwhelming for the consumer, even for the experienced beverage buyer. Thankfully, to some degree, not every beverage is appropriate to buy for all establishments. Management first needs to determine what kind of alcoholic beverages are appropriate to offer. This decision will largely depend upon the type of operation, target customer, storage space, and budgetary constraints associated with the establishment.
Answer to Question 2
When purchasing wine, managers should consider the breadth and depth of the beverage menu. The breadth of the wine list offers a wide range or scope of numerous wines from various grapes and locations, while the depth is the degree of thoroughness offered on an establishment's beverage menu. The type of establishment will significantly influence the degree of depth and breadth of any beverage
menu. Fine dining establishments will want to offer greater depth and breadth of options as compared to casual and quick casual operation.
When buying wine, the appropriateness of the brands and styles of wines are important considerations these decisions should be based upon the vision of the establishment. A combination of factors such as target market and their degree of wine sophistication, price points and cuisine, etc., all should be considered.
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